Nutritional Health Coach
Company: Natural Grocers
Posted on: June 30, 2019
Overview JOB SUMMARY
The Natural Grocers by Vitamin Cottage (NGVC) Nutrition Manager/
Nutritional Health Coach (NHC) position is a dual multi-faceted
position, which emphasizes employee/customer education, sales and
promotion, community relationship building, and retail operations.
As the store's nutrition professional, the primary responsibility
of the NHC position is to provide science-based nutrition
education/training to the store crew, our customers and the
community as a whole, and drive store sales. The NHC is responsible
for driving sales throughout the entire store, the supplement
department, and the Nutrient to Know About specifically. The
Nutrition Manager/NHC position is integral to fulfilling Natural
Grocers guiding founding principle of providing nutrition education
to empower our communities and employees to achieve health.
Responsibilities POSITION PARAMETERS
A. The Nutrition Manager/Nutritional Health Coach functions as the
professional nutrition education resource for customers, employees
and community members providing information on dietary supplements,
food quality, nutrition, and company differentiators; drives store
sales through community outreach, employee education, and promotion
of NHC services, products, and events; and is a vitamin aisle
employee with the same job responsibilities as all vitamin aisle
B. Skills required:
- Excellent public speaking skills
- Confidence in front of an audience providing cooking
- Ability to engage customers and start conversations about
products to drive sales
- Excellent interpersonal skills
- Excellent organizational skills and priority management
- Self-directed and able to maximize time management
- Able to work well with a team and accept constructive
- Motivated to grow and develop knowledge and skills C. Nutrition
Manager/Nutritional Health Coach Weekly Overview
1. For the NHC to successfully complete all responsibilities
outlined in the job description the schedule requires a 40 hour
a. Two days working in the vitamin aislesb. One day conducting
individual coaching sessions with customers.
c. One day "office" time:
- Seek outreach opportunities and develop community
- Develop and implement local store marketing strategies to
promote the in-store customer nutrition education classes, cooking
demonstrations, and other store events and services in the store
and out in the community.
- Prepare for and conduct in-store classes, employee trainings,
and community outreach
- Complete continued education d. One day conducting outreach
presentations, in-store customer nutrition education classes or
NUTRITIONAL HEALTH COACH DUTIES
A. Educate employees and customers about nutrition, all products,
and optimal health/healthy living with the intention of supporting
1. Conduct the nutrition portion of the Health Hotline/good4u crew
trainings.2. Pull reports for employee LMS "Take-15" and Health
Hotline walkthrough education.3. Create and maintain an employee
"Glad You Asked" question center.4. Prepare for and present
in-store customer nutrition education classes.5. Prepare for and
conduct outreach presentations.
B. Conduct Sit-Down/In-Store Nutritional Health Coaching SessionsC.
Build relationships with community partners by spreading awareness
of Natural Grocer's store services. This includes:
1. Seeking outreach presentation opportunities2. Establishing
relationships with practitioners who recommend supplements and
coaching services to their clients3. Promoting in-store classes and
events outside of the store or on external websites4. Researching
and contacting potential groups to use the store's meeting space5.
Researching and contacting potential guest presenters
D. Stay current with Natural Grocers by Vitamin Cottage NHC
materials as a means of continued education.
1. Read and study the material provided by the Nutrition Education
Department such as Health Hotline training material, NHC FYIs, NED
bulletin and newsletters, in-store class material, continuing
education, etc.2. Follow directions for assigned health supportive
E. Participate in Regional NHC conference calls.F. Attend
Nutritional Health Coach Meetings for ongoing training and
education.G. Conduct Book Club discussion group for customers and
employees. This is an optional responsibility.
NUTRITION MANAGER DUTIES
A. Collaborate with the store manager on the development and
implementation of the store's Nutrient to Know About strategies.B.
Take an active leadership role in the planning and execution of
store sales promotions, Natural Grocer's Employee Wellness
Challenges, and other initiatives coordinated by the Home Office.C.
Stay informed of key store performance metrics including Nutrient
to Know About sales, turkey sales, vitamin sales/mix, and outreach
coupon usage and redemption.D. Maintain and oversee the Political
Campaign Center.E. Maintain the Customer Literature Files
Cabinet.F. Assist the Vitamin Manager with ordering books by
maintaining the book department inventory, appearance, and
reference books.G. Assist with creating product displays (for
events, featured books, and company sales focuses).H. Work with the
grocery and vitamin managers to make sure the items that you
recommend are consistently stocked. Maintain a written list and
give the list to the appropriate department managers.
I. Coach staff on using health supportive statements when engaging
with customers.J. Keep staff informed on talking points related to
upcoming events, classes, promotions, and company initiatives.K.
Conduct new employee NHC Meet & Greets
VITAMIN AISLE DUTIES
A. Customer service is the primary responsibility of every
employee. NHCs are considered key vitamin aisle employees, as a
nutrition resource for customers as well as employees. While the
NHC is considered a key vitamin aisle employee, he or she should be
prepared to assist customers in any section/department of the store
and may be assigned to work in other departments as needed.
1. Greet customers as you work in the vitamin aisle.2. Serve as the
store's primary source of nutrition information.3. Help customers
find products.4. Answer customer questions.5. Answer the phone.6.
Take special orders.7. Educate customers and help them make
informed choices.8. Engage in conversations with customers to
promote sales and events.9. Promote the Nutrient to Know About with
customers.10. Promote NHC classes and other store events and
promotions to customers.
B. Serve as Event Ambassador as assigned by store manager.C. Other
vitamin aisle duties: the Vitamin Manager will provide the NHC with
daily tasks when the NHC is scheduled for floor duty:
1. Stock/Back stock.2. Face product.3. Check product expiration
dates.4. Store cleaning.
D. Front End work. All employees are responsible for supporting
cashiers and making sure customers are processed through in a
timely manner. Keep in mind this is a very important aspect of
1. Be prepared to help with bagging assistance, assisting customers
to their car, and cart checks when needed.2. NHCs should use this
opportunity to be a role model to other employees on how to
effectively promote in-store events and their NHC services.
A. The Store Manager
1. Responsible for assigning duties to support the needs of the
store.2. Responsible for creating a set schedule that must remain
the same week-to-week.3. Responsible for performance evaluations
and raise evaluations.
B. The NHC Regional Manager
1. Responsible for coordinating NHC training on-going position
support and training, and evaluations.2. Provides input to Store
Manager for performance evaluations and raise evaluations.
3. If a store is not assigned an NHC Regional Manager, an NED
representative will provide ongoing support to the NHC and will
complete the NHC's annual, Health Hotline employee training, and
C. The overall supervisor of the NHC Program is the Executive Vice
President of Natural Grocers by Vitamin Cottage.
a. Responsible for defining the parameters of the position and
defining the direction of the NHC Program.b. Will provide input to
the Store Manager and NHC Regional Manager about performance for
MAINTAINING NUTRITION KNOWLEDGE AND CONTINUING EDUCATION
1. A professional position is never static. The nutrition field is
a dynamic one, with new information constantly coming to light.
NHCs must stay current with nutrition research, nutrition
information and new developments in the field. This is in addition
to the education provided by the company. NHCs must complete 16
hours of Continuing Education (CE) time on the clock each year.
Opportunities for CE include reading, attending seminars, listening
to recommended podcasts, webinars, and networking with other
nutrition professionals.2. If an NHC's degree and/or certification
require continuing education to maintain the degree and/or
certification, then the NHC must fulfill those requirements.
LEADERSHIP AND PROFESSIONALISM
1. NHCs are to be professional at all times and provide appropriate
leadership for the staff and the store.2. NHCs are responsible for
driving store sales and promotions through employee and customer
education.3. Leader effectiveness requires treating people decently
while at the same time successfully motivating them toward high
performance in their work.4. Positive and calm communication with
staff and customers is expected at all times.5..... click apply for
full job details
Keywords: Natural Grocers, Prescott , Nutritional Health Coach, Hospitality & Tourism , Prescott, Arizona
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