Director E-Commerce & Web

Company: Ascend Learning
Location: Phoenix
Posted on: June 2, 2025

Job Description:

We Impact Lives Through Purpose-Driven Work in A People First CultureAscend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.For over 35 years, National Academy of Sports Medicine (NASM) has set the standard in fitness education with best-in-class evidence-based programs. We have educated over 1.4 million fitness professionals in over 100 countries, creating a global space for optimal well-being and fitness. From personal training to nutrition coaching, wellness to sports performance, NASM trainers and specialists work at every level to help all clients set and reach their own unique goals.Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.WHAT YOU'LL DOWe are seeking an enterprising, energizing and data-driven Director of eCommerce and Web to drive omni-channel sales and turn our website into a true point of competitive differentiation and high performing engine to attract, convert and retain customers.Possessing exceptional leadership, analytic and conceptual thinking skills, the Director of eCommerce and Web will accelerate omni-channel sales and transform NASM's website into the go-to destination for aspiring and current fitness and wellness professionals. Reporting to our VP Marketing, the Director of eCommerce and Web will partner with all functions across the marketing team, as well as key IT and sales partners, to drive ecommerce and web-influenced phone sales. This role will develop and mentor a high-performing team focused on site merchandising and promotion, site experience, conversion rate optimization, content strategy, and SEO.WHERE YOU'LL WORKThis position will work hybrid out of our Gilbert, Arizona office. Remote candidates will be considered.HOW YOU'LL SPEND YOUR TIME

• Own the ecommerce and web strategy across all key objectives: ecommerce and web-influenced phone sales, traffic, customer engagement and conversion rates to ensure we deliver the company's retail sales plan. Report weekly to senior leadership on progress against KPIs, key learnings and indicated actions.
• Leverage the website to elevate Return on Marketing Investment, including maximizing uniquely profitable ecom sales, and leveraging SEO to raise our visibility and organic traffic.
• Forecast daily and weekly results to ensure we are on track to meet monthly revenue goals and adjust plan accordingly.
• Lead, mentor and develop a high-performing team responsible for digital commerce operations, UX and analytics, fostering a culture of innovation, collaboration and accountability.
• Own the end-to-end digital customer experience and content strategy, in partnership with the performance marketing, martech/front end dev and creative teams.
• Leverage user insights, behavioral data, A/B and multivariate testing to continuously improve the site experience and optimize the customer journey, reducing friction and increasing conversion.
• Create and implement web marketing and promotional calendars that leverage key moments to drive relevance and revenue.
• Oversee our SEO strategy and execution team and content strategy to fuel organic traffic and revenue.
• Partner with the digital marketing and lifecycle teams to deliver omnichannel personalization and engagement strategies to deliver a consistent experience across all channels.
• Stay current with industry trends, emerging technologies and new digital marketing tactics to ensure our site and ecommerce marketing reflect the latest best practices.
• Ensure our website reflects a deep understanding of our consumers, brings our brand positioning to life, embodies NASM's unique voice and feels fresh, memorable.
• Adeptly manage multiple content workflows and prioritize projects across teams.WHAT YOU'LL NEED
• Bachelor's Degree
• 10+ years' experience driving growth for high-traffic ecommerce brands, including several years as a Director.
• Strong understanding of P&L management and eCommerce financials.
• Demonstrated knowledge of best-in-class CX, UX and digital commerce architectures and technology.
• An inspirational leader skilled in securing cross-functional support and motivating others to achieve what no one thought possible.
• Must be a curious thinker who loves problem solving: asking questions, digging deeper, and getting to the why. Drives innovation and makes decisions based on deep understanding of the data.
• Deep knowledge of digital analytics, conversion rate optimization and testing methodologies. Adept at using data to monitor results, including Google Analytics, SEMRush, Ahrefs, Hotjar, etc.
• Experience with CMS platforms like Sitefinity and with CMS WYSIWYG editors as well as with Hubspot. Familiar with basic HTML, and HTML hierarchy.
• Thrive in a fast-paced, dynamic environment.BENEFITS
• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groupsFostering A Sense of BelongingWe seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.About Ascend LearningAs a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.
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Keywords: Ascend Learning, Prescott , Director E-Commerce & Web, Executive , Phoenix, Arizona