Hospice Community Liaison
Company: Hospice
Location: Prescott
Posted on: May 8, 2024
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Job Description:
The Marketing Liaison interfaces with hospitals, skilled nursing
homes, board and care homes and outpatient discharge planning
services, and physician offices. Provides and acts as a community
resource and public relations representative in facilitating safe
quality healthcare in our communities.
The Marketing Liaison is expected to generate appropriate patient
referrals/ admissions by establishing and maintaining professional
relationships with all referral sources.
DUTIES & RESPONSIBILITIES
Generate business by creating new and maintaining existing
relationships with physicians and other medical professionals,
community and senior organizations, hospitals, appropriate special
interest groups, discharge planners, nursing home professionals,
assisted living facilities, and other potential referral
sources.
Contacts prepares and conducts sales and educational presentations
for physicians, businesses and local community groups regarding
home care services and benefits.
Assists the Director of Business Development in establishing
organization volume projections in the annual budget and in
establishing allocations for the marketing department. Monitors
allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a
comprehensive marketing plan designed to meet budgetary volume
projections.
Exceed client and internal expectations by providing daily
communication and creative solutions to problems and bringing a
positive attitude.
Establishes and maintains positive working relationships with
current and potential referral and payer sources.
Documents all physician office visits, referral source visits,
follow up, phone calls and gifts. A minimum of 50 documented
quality interactions per week.
Ensures all communications, messaging and branding is aligned with
the culture.
Builds and monitors community, customer, and payer and patient
perceptions of Hospice of the PInes as a high quality provider of
services.
Strategic planning including identifying opportunities for
additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Home Health and
Palliative Care and Hospice markets including government agencies,
major payer groups, key referral sources, and competitor's market
positioning.
Maintains comprehensive working knowledge in the field of marketing
and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources
and assists customers in accessing community resources should
services not be provided by Cornerstone Healthcare, Inc.
Monitors and reports cost effectiveness of marketing efforts.
Assists patient and/or patient's family through election of benefit
and admission process.
Work closely with Care Coordination Team on any patient-related
issues.
The above statements are only meant to be a representative summary
of the major duties and responsibilities performed by the employee
of this job. The employee may be requested to perform job-related
tasks other than those stated in this description.
JOB REQUIREMENTS (Education, Experience, Knowledge, Skills &
Abilities)
Bachelor's degree in Marketing, Business Administration, or related
field, Master's Degree preferred.
At least three years' experience in health care marketing
preferably in hospice care operations.
Demonstrated ability to work independently to increase business
targets, obtain contacts, and maintain relationships in the
communities.
Ability to market and deal tactfully with customers and the
community.
Able to maintain an organized approach to territory management and
work with limited supervision.
Demonstrates good communications skills, negotiation skills, and
public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and
cooperation in performing job responsibilities.
The employer for this position is stated in the job posting. The
Pennant Group, Inc. is a holding company of independent operating
subsidiaries that provide healthcare services through home health
and hospice agencies and senior living communities located
throughout the US. Each of these businesses is operated by a
separate, independent operating subsidiary that has its own
management, employees and assets. More information about The
Pennant Group, Inc. is available at
http://www.pennantgroup.com.
Keywords: Hospice, Prescott , Hospice Community Liaison, Healthcare , Prescott, Arizona
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